Midway through my undergrad career, Clarkson’s student radio station re-branded itself and focused on reaching out and getting more involved with the student body and other media clubs on campus. The website was redesigned, promotions were stepped up, and the capstone to all of this was a new visual identity for the club – an energetic new logotype and improved brand standards.
Along with many other members of the club, I contributed to the direction and development of WTSC’s new look. We made stickers, T-shirts, sweatshirts, posters, handbills, and probably a few other things I’ve forgotten about by now.
One of my projects was to write and design the club’s new digital signage – virtual billboards that would play on televisions all over campus, with the intent to reach out and get more underclassmen interested in our organization. Typography and design principles were very important in order to maintain a consistent look-and-feel between each piece. The photography showcases our resources and equipment. WTSC has very impressive facilities – possibly the most comprehensive and professional of any student-owned station.
2011. Photographs: Canon 20D. Text, Composition, and additional tweaking: Illustrator and Photoshop.